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MACH Platform for Multiple Brands

MACH Platform for Multiple Brands

Unified five independent brand websites into a composable MACH architecture (Microservices, API-first, Cloud-native, Headless) while preserving brand autonomy. Each brand maintained its unique identity and tools while sharing a robust, scalable foundation.

Challenge

The client was struggling with a fragmented web presence: five brands, each with its own codebase and technology stack, all attempting to share components but suffering from poor patterns, bugs, and inconsistent user experiences. Marketing teams faced friction, and custom tools were difficult to support. Page deployments took an average of 9 hours, and previewing static page changes on staging took 30 minutes per update. The business needed a stable, scalable platform that allowed each brand to maintain its unique tools, backends, and design system.

Solution

We architected and delivered a composable MACH platform, onboarding all five brands within a year. The solution included:

  1. Headless CMS for content management
  2. Microservices for business logic
  3. API-first approach for maximum flexibility
  4. Cloud-native deployment for scalability
  5. Flexible theming/configuration so each brand could use its own tools, custom backends, and design system—while maintaining platform stability and maintainability Critically, we leaned into reusability: brands with limited budgets could now launch with an out-of-the-box set of components and tools, eliminating the need to build and maintain everything from scratch. Migration playbooks and automated tooling ensured a smooth transition for all brands.

Results

  • Time-to-Market: Reduced by 60%
  • Development Efficiency: Increased by 75%
  • Infrastructure Costs: Decreased by 40%
  • Page Load Time: Average of 2.1 seconds
  • Deployment Frequency: Increased by 50x
  • Page Deployment Time: Reduced from 9 hours to 1–9 minutes
  • Preview Time (Staging): Reduced from 30 minutes to instant The MACH platform transformed the client's digital presence, enabling rapid iteration and consistent experiences across five brands. The modular architecture allowed for independent scaling of services, empowered brand autonomy, and significantly reduced the total cost of ownership. Page deployments that once took 9 hours now complete in as little as 1–9 minutes. Previewing static page changes on staging, which previously took 30 minutes, is now instant thanks to the CMS SDK.

Disclaimer: This case study describes work led by Jen Anderson in a prior leadership role, not as a direct Aurvia client.

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